The Project Foundry

Overview
The Project Foundry approached me with a brief to design a PowerPoint deck that effectively communicated their message and brand identity. While working on the deck, I recognised an opportunity to further enhance their branding and suggested a logo redesign, which the client was enthusiastic about. This led to a broader scope of work that included a brand board, a bespoke suite of icons, a company brochure, and artwork for an advertorial..

The initial task was to design a deck that was visually compelling and aligned with The Project Foundry's ethos. I focused on creating a clean, modern layout that was easy to navigate while also being aesthetically pleasing. 

To further support the branding, I designed a comprehensive suite of 50+ bespoke icons. These icons were crafted to be versatile, ensuring they could be used across various platforms and materials while maintaining a consistent visual language. 

Outcome:
The comprehensive design work I provided for The Project Foundry significantly elevated their brand identity. The new logo, icon suite, and marketing materials not only enhanced their visual appeal but also contributed to a stronger, more cohesive brand presence. The feedback from the client was overwhelmingly positive, and the work has since played a key role in their branding and marketing strategies.