The Project Foundry initially approached Hensman Design to create a presentation deck that clearly communicated the company’s services while reflecting its evolving identity and direction. As the project developed, it became clear there was an opportunity to strengthen the wider visual identity and create a more cohesive brand presence across all communications.

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What began as a presentation design project quickly expanded into a broader branding exercise, resulting in a refreshed logo, brand board, bespoke icon suite, company brochure and advertorial artwork.

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The presentation deck itself was designed with a clean, modern layout that balanced clarity with visual impact, helping to present detailed information in a more engaging and accessible way.

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To support the wider rollout, Hensman Design also created a suite of more than 50 bespoke icons designed specifically for The Project Foundry. The icons established a consistent visual language that could be carried across presentations, print materials and digital content, helping to unify the overall brand identity.

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The completed work provided The Project Foundry with a more polished and consistent visual presence across all platforms, creating a stronger foundation for future communications and marketing activity.