Keeling Juices have been producing premium-quality juices for more than 30 years, using carefully selected ingredients and a process built around quality from the very beginning. In 2019, Hensman Design was approached by John Keeling to develop a complete rebrand for the company, including a new logo, packaging design and updated visual identity.

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With quality at the centre of the Keeling Juices brand, it was important that the new identity reflected the craftsmanship and care behind the product. The packaging was intentionally kept clean and minimal, allowing the colour and quality of the juices to speak for themselves.

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Alongside the packaging redesign, the website was refreshed to align with the new branding and better showcase both the product range and the company’s approach. The company van was also updated as part of the wider rollout.

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Keeling Juices has been showcasing at Bloom for many years and each season brings an opportunity to refresh and evolve the brand presentation. Since the rebrand, Hensman Design has continued to work closely with Keeling Juices to develop updated stand graphics, signage, banners and supporting materials that keep the brand feeling fresh, vibrant and visually engaging year after year.