The Irish Travel Trade News had been in print for over 50 years. In response to requests for daily online news updates Hensman Design developed a complete digital strategy for ittn to include a new website and an online marketing campaign. This was launched in July 2011 and it proved to be hugely successful.
The website was redesigned in 2016 and grew to achieve a visitor rate of over 190,000 annually. A dedicated client eNews was created and was delivered to over 5000 subscribers each week.
In November 2020 the logo was redesigned with a vibrant new look and is retained by the company's new owner.
In the world of travel and tourism good graphic design is essential for the marketing of all print and web items. I have used Hensman Design for all of the above and always receive the high production values that go to make Ireland’s Travel Trade Network the leading publisher for the Irish travel trade.
Michael Flood, Former Editor for Over 50 years
Ireland’s Travel Trade Network, ittn.ie