From local pubs to major venues, craft beer has transformed the brewing industry over the past decade, with independent breweries bringing character, creativity and authenticity back to the bar. When Craftbeer Growlers approached Hensman Design in 2013, the aim was to create a brand identity that reflected the bold, traditional spirit of the craft beer movement.

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Kevin, founder of Craftbeer Growlers, had a clear vision from the outset and wanted a growling tiger to sit at the heart of the brand identity. Working from that strong concept, Hensman Design developed a distinctive logo that captured both the energy and personality of the business.

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The branding was then carried through across a range of supporting materials, including printed bottle labels and the Pegas Tap brochure, helping to establish a consistent and recognisable visual identity for the growing brand.