Auralia
Hensman Design has worked closely with Auralia to support the ongoing development and presentation of the brand across print, exhibition and digital platforms.
Working alongside the Auralia marketing team, the project focused on refining and strengthening the brand’s visual identity to create a more cohesive and recognisable presence across customer-facing materials, event presentation and online campaigns. This included the development of the brand tagline, “Confidence, beautifully considered.”, along with the introduction of clearer visual continuity across brochures, signage, displays and digital content.
A significant part of the work has centred around Auralia’s presence at major industry events, including the Wedding Show and Future Beauty Show, where Hensman Design provided creative support for exhibition stands, display systems, promotional materials and branded merchandise, including printed bags and supporting graphics.
Alongside the concept and design work, strategic input was also provided around stand layout, customer flow and visual presentation to help maximise impact within busy exhibition environments.
Additional ongoing support has included the creation of social media graphics and campaign assets for Meta and LinkedIn, helping maintain a polished and cohesive brand presence across digital channels.
The work with Auralia reflects a collaborative, long-term creative relationship focused on consistency, presentation quality and practical design and marketing support across both print and digital media.
Testimonial
At Auralia, we have had the pleasure of working closely with Elaine over a number of years. Elaine is an exceptional designer and creative partner for us. From the outset, Elaine demonstrated a deep understanding of Auralia and, more importantly, the fact that our business is built on patient care and trust. That insight shows up consistently in her work.
Elaine is incredibly creative and has a rare ability to challenge thinking in the best possible way — pushing beyond the obvious to arrive at ideas that are both meaningful and impactful. She brings fresh perspective while always staying grounded in the realities of the brand and its audience.
Beyond her creative talent, Elaine is highly connected within the industry, responsive, and able to turn things around quickly without compromising quality. She has been a trusted partner to Auralia and her contribution has been highly valuable.
I would wholeheartedly recommend Elaine to any organisation looking for a designer who combines creativity, strategic thinking, and genuine care for the people behind the brand.
Paul Mooney, Head of Marketing, Auralia.